February 01, 2023

From the Source : Lily Geiger of Figlia

Photo of women with long, dark hair and wearing a blue polo shirt.

In honor of Women’s History month, we at Source Market are highlighting some of our favorite women-owned businesses that wow us with their mission to make sustainable, nutritious products for all to enjoy. 

Read on to find out about Lily Geiger, CEO of Figlia, and how she came to create this thoughtful and in our opinion, necessary, brand.

Please provide a brief bio about your company. 

Figlia is a modern, non-alcoholic aperitivo company helping create moments to remember. Figlia honors the tradition of an italian aperitivo with all the complexity and flavor but without the alcohol. All our products are made with all natural ingredients, no added sugars, no preservatives, no pressure.

What inspired you to start your business

Figlia was born out of a desire to have more honest and inclusive conversations around alcohol consumption. The inspiration for creating Figlia is one that is very personal. For most of my young life, I watched my father battle with alcoholism and at the age of 20, I lost him to the disease. Alcoholism comes in many shapes and sizes and may be closer to you than you realize. I wanted to create an active community and a place for fun. The type of dinner table that always has an open seat for all experiences and stories. Where no one is an outsider and there is something special to sip for all.

How did you decide on your mission statement? 

I grew up with an alcoholic parent for most of my life and eventually lost my father to the disease when I was 20 years old. This made me very aware of the options that were not available at the time for the non-drinker, which can feel isolating in a group setting especially when out at a bar/restaurant/gathering. This is why I do what I do!

What does being a women-owned business mean to you? 

I find it very powerful that our team of three women are able to lead and support a brand like Figlia, that is fighting for something much bigger than just our products. To me, it means that we are really capable of anything and I am constantly inspired by my co-workers, who I am also lucky enough to call my friends!

What do you hope to see in the future of alcohol-free mixology/entertainment?

I hope to see a lot more people open to giving a lifestyle where alcohol isn't present a try because it truly feels so good! I would also like to see more NA options on the front of the menu instead of the back!

If you could offer one piece of advice to someone looking to start their own business, what would it be? - If you truly trust yourself and your vision then go for it! There will never be a right time.

About Source

Source offers a selection of the highest-quality produce, goods and more sourced local, organic, ethical, sustainable and as regenerative as possible. From the farm box to the market, all of our products are for and from the earth. We are committed to sustainable practices for an invested connected community, in an authentic space that will endure.